Despite growth in the premium smartphone segment, India’s overall smartphone market fell by 8% year on year.
In the past year, India’s 5G smartphone momentum has accelerated. In 2022, 5G smartphone shipments climbed by a substantial 74 percent year on year, culminating in a 31 percent 5G smartphone shipment share. Samsung led the 5G smartphone market with a 23 percent market share, followed by OnePlus with 15 percent.
CyberMedia Research published the statistics in the India Mobile Handset Market Review Report for CY2022.
Menka Kumari, Analyst at CyberMedia Research’s Industry Intelligence Group, remarked in response to market conditions, “In 2022, 5G smartphone shipments increased significantly, owing to consumers’ willingness to migrate to and upgrade to premium smartphones. The ultra-premium smartphone segment (prices over Rs 100,000) increased by more than 95% year on year.”
Despite growth in the premium smartphone segment, India’s overall smartphone market fell by 8% year on year. The drop was ascribed to difficult market conditions in H2 2022, supply bottlenecks, and severe economic conditions.
The affordable smartphone category (priced below Rs 7,000) fell by 55% year on year, while the value-for-money smartphone segment (priced between Rs 7,000 and Rs 25,000) fell by 8% year on year.
Premium smartphones (priced between Rs 25,000 and Rs 50,000) climbed by 12% year on year, while super-premium smartphones (priced between Rs 50,000 and Rs 1,00,000) increased by 41% year on year.
In 2022, the entire mobile market in India will have decreased by 17% year over year. Smartphone shipment volume fell by 28 percent year on year in Q4 2022. Xiaomi, Samsung, and Vivo dominated the smartphone scoreboard, followed by Realme and Oppo.
Consumer desire for premium smartphones fueled the 5G smartphone momentum in India in CY2022. Despite a fall in the total smartphone market, growth in the premium and super-premium smartphone segments resulted in an increase in the average selling price.